{"id":4277,"date":"2026-05-23T11:24:09","date_gmt":"2026-05-23T11:24:09","guid":{"rendered":"https:\/\/untoldpages.in\/?p=4277"},"modified":"2026-05-23T11:24:43","modified_gmt":"2026-05-23T11:24:43","slug":"upi-expansion-and-informal-cash-economies","status":"publish","type":"post","link":"https:\/\/untoldpages.in\/?p=4277","title":{"rendered":"UPI EXPANSION AND INFORMAL CASH ECONOMIES"},"content":{"rendered":"<h1><span class=\"\">UPI EXPANSION AND INFORMAL CASH ECONOMIES<\/span><\/h1>\n<h2><span class=\"\">Digital Payments and Their Impact on Small-Scale Livelihoods<\/span><\/h2>\n<hr \/>\n<blockquote>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">In March 2026, the Unified Payments Interface processed an astonishing 2,264 crore transactions worth nearly \u20b929.53 lakh crore\u00a0<\/span><span class=\"\">. More than 80 percent of India&#8217;s retail payment volume now flows through this digital rail\u00a0<\/span><span class=\"\">. A decade after its launch, UPI has become as ubiquitous as the chai stall itself\u2014its QR code a fixture on every shop counter from South Delhi&#8217;s bazaars to the smallest village kirana stores\u00a0<\/span><span class=\"\">.<\/span><\/strong><\/p>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">Yet, on that same chai stall counter, cash has not disappeared. According to an SBI research report, currency in circulation surged 11.9 percent in FY26 to an all-time high of \u20b941.6 trillion\u2014the highest growth since the post-demonetisation spike of 2016\u00a0<\/span><span class=\"\">. The report calls this the &#8220;cash paradox&#8221;: digital payments and physical currency are expanding simultaneously, not substituting for each other\u00a0<\/span><span class=\"\">.<\/span><\/strong><\/p>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">This paradox is the central reality of India&#8217;s payment landscape in 2026. Small-ticket transactions\u2014a \u20b910 chai, a \u20b920 packet of biscuits\u2014are increasingly dominated by UPI, with 86 percent of person-to-merchant and 60 percent of person-to-person transactions below \u20b9500\u00a0<\/span><span class=\"\">. But cash continues to serve what economists call &#8220;precautionary demand&#8221;\u2014the money people keep on hand for emergencies, for informal expenses, for transactions they do not wish to be recorded\u00a0<\/span><span class=\"\">.<\/span><\/strong><\/p>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">For small-scale livelihoods, UPI has been both liberating and disruptive. A tea seller who once dealt entirely in cash now has a digital record of every sale\u2014a transaction history that is, in effect, a financial identity she never had before\u00a0<\/span><span class=\"\">. That digital trail could one day unlock access to formal credit, reducing her dependence on money lenders who charge punishing interest rates.<\/span><\/strong><\/p>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">But the same system that empowers her also exposes her. In July 2025, the Karnataka Commercial Taxes Department reportedly issued 18,000 GST notices to small traders whose UPI transactions crossed the \u20b940 lakh registration threshold\u00a0<\/span><span class=\"\">. The &#8220;signalling effect&#8221; was immediate: merchants in affected districts began withdrawing \u20b937 crore more per month in cash from ATMs than comparable districts\u00a0<\/span><span class=\"\">. When digital payments attract scrutiny, small businesses retreat to the anonymity of cash.<\/span><\/strong><\/p>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">This article examines the complex relationship between UPI expansion and India&#8217;s informal cash economies. It explores the hybrid equilibrium that has emerged, the specific challenges facing small-scale livelihoods, the sustainability crisis of the zero-MDR model, and the fundamental question of whether UPI is building financial inclusion or creating new forms of precarity.<\/span><\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">WHAT<\/span><\/strong><span class=\"\">\u00a0\u2013 The tension between UPI expansion and informal cash economies refers to India&#8217;s parallel growth of digital payments and physical currency circulation. UPI has achieved massive scale\u2014over 240 billion transactions worth \u20b9314 lakh crore in FY26\u00a0<\/span><span class=\"\">\u2014yet cash in circulation has simultaneously hit record highs. The &#8220;cash paradox&#8221;\u00a0<\/span><span class=\"\">\u00a0describes a hybrid equilibrium where digital payments dominate small-ticket merchant transactions while cash retains its role for precautionary savings, informal sector transactions, and payments where anonymity is valued.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">WHO<\/span><\/strong><span class=\"\">\u00a0\u2013 Small-scale livelihoods\u2014chai stall owners, kirana shops, vegetable vendors, auto drivers, tailors, and other micro-entrepreneurs\u2014are the primary actors in this transformation. Payment aggregators (PhonePe, Google Pay, Paytm) and banks process transactions. The National Payments Corporation of India (NPCI) operates UPI infrastructure. The RBI regulates digital payments and has proposed safeguards against fraud\u00a0<\/span><span class=\"\">. State tax authorities enforce compliance, occasionally triggering cash retreats\u00a0<\/span><span class=\"\">. Organizations like LocalCircles track user sentiment, finding 75% of users oppose any transaction fee on UPI\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">WHEN<\/span><\/strong><span class=\"\">\u00a0\u2013 UPI completed its tenth anniversary in April 2026\u00a0<\/span><span class=\"\">. Key recent developments include the SBI &#8220;cash paradox&#8221; report (April 2026)\u00a0<\/span><span class=\"\">, RBI&#8217;s draft proposal for one-hour delays on transfers above \u20b910,000 (April 2026)\u00a0<\/span><span class=\"\">, the Karnataka GST notice episode (July 2025)\u00a0<\/span><span class=\"\">, and ongoing Budget debates about zero-MDR sustainability (January 2026)\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">WHERE<\/span><\/strong><span class=\"\">\u00a0\u2013 Across India, with significant variation between metropolitan areas and smaller towns. Nearly one-third of India&#8217;s pin codes have fewer than 100 active UPI merchants, and 70 percent have fewer than 500, despite each pin code averaging over 2,500 merchants\u00a0<\/span><span class=\"\">. This geographic disparity\u2014the gap between UPI&#8217;s urban penetration and its rural footprint\u2014is a key dimension of the informal economy challenge.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">WHY<\/span><\/strong><span class=\"\">\u00a0\u2013 The coexistence of UPI and cash arises from several structural factors: the zero-cost appeal of UPI has driven unprecedented adoption but created sustainability challenges for the ecosystem\u00a0<\/span><span class=\"\">; tax enforcement anxieties push merchants back toward cash\u00a0<\/span><span class=\"\">; rural households with low deposit interest rates prefer holding cash for precautionary reasons\u00a0<\/span><span class=\"\">; and the absence of robust credit access means UPI&#8217;s data-rich transaction history has not yet translated into affordable formal lending for many small businesses\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><strong><span class=\"\">HOW<\/span><\/strong><span class=\"\">\u00a0\u2013 Through QR-code-based payments that require no point-of-sale machine\u2014just a printed code costing ten rupees\u00a0<\/span><span class=\"\">. Settlement is instant and goes directly to the merchant&#8217;s bank account. The zero-MDR (Merchant Discount Rate) policy keeps transactions free for users but shifts costs to banks and payment service providers, who absorb an estimated \u20b92 per transaction\u00a0<\/span><span class=\"\">. The RBI&#8217;s proposed one-hour delay on transfers above \u20b910,000, if implemented, could disrupt liquidity for small merchants who rely on real-time settlements\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<hr \/>\n<h2><span class=\"\">SECTION 1: THE CASH PARADOX \u2014 WHEN DIGITAL AND PHYSICAL GROW TOGETHER<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">The most striking finding of the SBI research report, flagged by news outlets in April 2026, is what it terms the &#8220;cash paradox&#8221;\u00a0<\/span><span class=\"\">. India&#8217;s payment landscape is not witnessing a substitution of cash by digital\u2014it is witnessing a hybrid equilibrium where both modes are expanding simultaneously.<\/span><\/p>\n<h3><span class=\"\">The Numbers<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Currency in circulation surged 11.9 percent in FY26 to an all-time high of \u20b941.6 trillion\u00a0<\/span><span class=\"\">. This is the highest growth since the post-demonetisation spike in 2016. The Financial Express report highlights that in January 2026 alone, UPI transactions touched a record \u20b928.3 lakh crore in value while cash in circulation simultaneously hit nearly \u20b940 lakh crore\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">At the same time, digital payments scaled new peaks: transaction value rising 20.6 percent to \u20b9314 trillion and volumes jumping 30 percent to 241.6 billion\u00a0<\/span><span class=\"\">. The PIB backgrounder confirms that UPI now accounts for nearly 81 percent of total retail payment volume in India\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<h3><span class=\"\">The Denominational Story<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">The composition of cash in circulation reveals an important shift. The \u20b9500 note now accounts for approximately 86 percent of total currency value\u00a0<\/span><span class=\"\">. Following the withdrawal of the \u20b92,000 note, the \u20b9500 note has become the backbone of India&#8217;s cash system.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Smaller denominations are behaving differently. Following an RBI directive to improve availability of smaller notes, the share of \u20b9100 notes increased from 6.2 percent in March 2025 to 8.2 percent in March 2026, indicating faster circulation of lower denominations\u00a0<\/span><span class=\"\">. This suggests that while larger notes are being hoarded for precautionary purposes, smaller notes are actively circulating for day-to-day transactions.<\/span><\/p>\n<h3><span class=\"\">The Precautionary Motive<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">The SBI report identifies a widening gap between currency holding and ATM withdrawals as evidence of rising precautionary demand. The difference between per capita currency in circulation and ATM withdrawals jumped from \u20b91,804 in FY24 to \u20b99,127 in FY26\u2014a five-fold increase\u00a0<\/span><span class=\"\">. &#8220;We believe this gap is primarily because of the precautionary motive of using cash by individuals,&#8221; the report states, attributing it partly to &#8220;heightened uncertainty&#8221; and amplified perceptions through social media\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">The Financial Express analysis adds that rural households, facing relatively low deposit interest rates, prefer to hold cash for everyday spending rather than park savings in accounts that offer unattractive returns\u00a0<\/span><span class=\"\">. Bank deposit growth slowed to about 10.6 percent as of January 2026, reinforcing this preference\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<h3><span class=\"\">The Relative Decline of Cash<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Despite absolute increases, cash is losing ground relative to the economy. India&#8217;s cash-to-GDP ratio has fallen from 14.4 percent in FY21 to about 11 percent in FY26\u00a0<\/span><span class=\"\">. This means that while the economy needs more cash as it grows, new economic activity is increasingly being driven by digital payments rather than paper currency.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">The SBI report&#8217;s conclusion captures the paradox precisely: &#8220;cash is still the king&#8230; though UPI is gaining traction,&#8221; and both modes are likely to grow in tandem as the economy formalises further\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<hr \/>\n<h2><span class=\"\">SECTION 2: UPI AND SMALL MERCHANTS \u2014 THE ADOPTION STORY<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">The success of UPI among small merchants is often cited as its greatest achievement. But the numbers reveal a more complex picture of uneven adoption.<\/span><\/p>\n<h3><span class=\"\">The Low Barrier to Entry<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Harsh Vardhan Masta, Head of Payments at Policybazaar, explains UPI&#8217;s merchant appeal succinctly: &#8220;No expensive POS machine needed, just a printed QR code that costs ten rupees. No separate merchant account, payments go straight into the shopkeeper&#8217;s existing bank account. No waiting for settlement, money arrives instantly. No technical knowledge needed, if you can use WhatsApp, you can accept UPI payments&#8221;\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">This stands in stark contrast to the card ecosystem, where merchants had to rent or buy a terminal, sign contracts, pay transaction fees, and wait a day or two for settlement\u00a0<\/span><span class=\"\">. The QR code democratised digital payments.<\/span><\/p>\n<h3><span class=\"\">The Adoption Gap<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Yet merchant adoption remains uneven. According to industry data cited by The Economic Times, the active merchant QR network has grown at only about 5 percent CAGR over the last three years, despite massive under-penetration across the country\u00a0<\/span><span class=\"\">. Only around 45 percent of India&#8217;s merchants accept UPI payments on a monthly basis.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Geographic spread reveals even sharper disparities: nearly one-third of India&#8217;s pin codes have fewer than 100 active UPI merchants, and about 70 percent have fewer than 500, even though each pin code hosts, on average, more than 2,500 merchants\u00a0<\/span><span class=\"\">. The gap between potential and reality underscores mounting strain in the system.<\/span><\/p>\n<h3><span class=\"\">The Merchant Friction Signal<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">The LocalCircles survey, which gathered over 39,000 responses across 376 districts, found early signs of merchant discomfort with the current model. Around 57 percent of surveyed users said they had at least one experience in the past 12 months where a business declined to accept UPI and insisted on cash\u2014a situation that 19 percent said happened frequently\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">This merchant friction, occurring even before any formal fee regime, points to strains within the ecosystem. The reasons vary: some merchants dislike the settlement lag for larger amounts; others worry about technical failures; and a significant portion\u2014as the Karnataka episode revealed\u2014fear the tax visibility that digital payments bring.<\/span><\/p>\n<hr \/>\n<h2><span class=\"\">SECTION 3: THE TAX VISIBILITY PROBLEM \u2014 WHEN DIGITAL ATTRACTS SCRUTINY<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">The most significant threat to UPI adoption among small merchants is not technical or financial\u2014it is regulatory. The Karnataka GST notice episode of July 2025 provides a stark case study.<\/span><\/p>\n<h3><span class=\"\">The 18,000 Notices<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">According to The Financial Express report, the Karnataka Commercial Taxes Department reportedly issued around 18,000 GST notices to small traders and vendors whose UPI transactions crossed the \u20b940 lakh registration threshold\u00a0<\/span><span class=\"\">. For many small merchants, operating just below formal tax registration limits, this was a wake-up call.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">The report suggests that this created a &#8220;signalling effect&#8221;, discouraging some merchants from accepting digital payments and pushing them toward cash transactions instead\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<h3><span class=\"\">The Behavioural Response<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Data analysis in the SBI report showed the impact quantitatively. After the notices, districts in Karnataka saw an additional rise of about \u20b937 crore per month in ATM withdrawals, compared with districts with lower withdrawal activity\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">&#8220;In simple terms, this means that when digital payments start attracting scrutiny, some businesses go back to the anonymity of cash&#8221;\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">This is not an isolated Karnataka phenomenon. The lesson has spread across India&#8217;s informal economy: digital payments create a trail, and trails can be followed. For a small business operating on thin margins, the risk of tax assessment outweighs the convenience of digital payments.<\/span><\/p>\n<h3><span class=\"\">The Policy Dilemma<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">The tax visibility problem presents a genuine policy dilemma. On one hand, formalisation of the economy\u2014bringing informal transactions into the tax net\u2014is a stated policy goal. On the other hand, aggressive enforcement can trigger a retreat to cash, undermining the very digitisation that enables formalisation.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">The challenge is calibration: how to encourage voluntary formalisation without provoking a defensive cash retreat.<\/span><\/p>\n<hr \/>\n<h2><span class=\"\">SECTION 4: THE ZERO-MDR SUSTAINABILITY CRISIS<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Behind UPI&#8217;s seamless user experience lies a growing financial crisis. The zero Merchant Discount Rate (MDR) policy\u2014which keeps transactions free for users\u2014shifts costs entirely onto banks and payment service providers.<\/span><\/p>\n<h3><span class=\"\">The Cost of Free<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">According to discussions referenced by the Reserve Bank of India, each UPI transaction costs about \u20b92 to process\u2014a cost fully borne by banks and fintech firms\u00a0<\/span><span class=\"\">. With monthly transactions exceeding 2,200 crore\u00a0<\/span><span class=\"\">, the cumulative cost is staggering.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">PhonePe, India&#8217;s largest UPI platform, has been blunt: the zero-MDR mandate in its current form is economically unviable. According to the company, the ecosystem urgently needs a predictable cost-recovery mechanism, either through MDR or adequate government subsidies, to survive at scale\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<h3><span class=\"\">The Subsidy Rollercoaster<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Government incentives for digital payments have swung dramatically in recent years\u2014rising from \u20b91,500 crore in FY22 to \u20b93,500 crore in FY24, before falling to \u20b92,000 crore in FY25 and collapsing to \u20b9427 crore in the FY26 budget estimates\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">This unpredictability creates a vicious cycle. PhonePe warned that the FY23-24 incentive disbursal of \u20b93,900 crore was itself insufficient to cover operational costs, and the sharp decline to \u20b91,500 crore in FY24-25 has made matters worse\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">The Payments Council of India has flagged that while government incentives were crucial in driving early adoption, the current framework offers no viable long-term revenue model for the companies that build, maintain, and secure the payments infrastructure\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<h3><span class=\"\">The True Cost Estimate<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Based on growth trajectory and using the FY23-24 subsidy as a benchmark, PhonePe estimates that the true cost of maintaining zero-MDR through government subsidies would be anywhere between \u20b98,000-10,000 crore over the next two years\u2014and this figure will only grow as UPI adoption expands\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">&#8220;The government cannot realistically continue to bear this cost through annual budgetary allocations,&#8221; the fintech firm added. More importantly, &#8220;the unpredictability of these incentives creates a vicious cycle which in turn constrains ecosystem growth and innovation&#8221;\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<h3><span class=\"\">The RBI Governor&#8217;s Warning<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">RBI Governor Sanjay Malhotra has underlined that while UPI has delivered enormous public value, its long-term viability hinges on someone paying the underlying costs. &#8220;I never said that UPI can stay free forever. What I said was there are costs (associated with UPI transactions), and they need to be paid for by someone. Who pays is important but not as important as someone footing the bill&#8221;\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">The proposed solutions vary. Some advocate a controlled MDR of 25-30 basis points on payments made to large merchants (annual turnover exceeding \u20b910 crore), arguing that high-volume businesses can absorb a nominal fee\u00a0<\/span><span class=\"\">. Others warn that any transaction fee would trigger a mass exodus of users\u2014the LocalCircles survey found that 75 percent of users would stop using UPI if any charge were introduced\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<hr \/>\n<h2><span class=\"\">SECTION 5: THE FRAUD PROBLEM \u2014 PROPOSED SAFEGUARDS AND THEIR TRADE-OFFS<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">As UPI has grown, so have frauds. The RBI&#8217;s discussion paper &#8220;Exploring safeguards in digital payments to curb frauds&#8221; reveals alarming statistics: frauds related to digital payments have risen from 2.6 lakh reported cases worth \u20b9551 crore in 2021 to 28 lakh cases worth \u20b922,931 crore in 2025\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<h3><span class=\"\">The One-Hour Delay Proposal<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">The RBI&#8217;s draft proposal to introduce a mandatory one-hour delay for UPI transfers above \u20b910,000 has sparked intense debate. The central bank notes that transactions above \u20b910,000 make up around 45 percent of reported fraud cases by volume but account for approximately 98.5 percent of total fraud value, justifying the threshold as a targeted safeguard\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<h3><span class=\"\">The Impact on Small Merchants<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Eshita Singh, head of Payments Propositions at IDfy, warns that the proposal could have unintended consequences for small-scale livelihoods. &#8220;A blanket delay on payments above a certain threshold risks disrupting this core value proposition&#8221; of instant payments, she told Deccan Chronicle\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">According to Singh, introducing delays could impact liquidity for small merchants operating in the unorganised sector such as local garages or second-hand sellers who &#8220;typically rely on real-time payments despite lower transaction volumes&#8221;\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Raj P Narayanam, Founder and Executive Chairman of Zaggle, suggests a more nuanced approach: &#8220;Safeguards should be risk-based and selectively applied, ensuring that everyday transactions remain seamless&#8221;\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<h3><span class=\"\">The Alternative Approach<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Industry experts advocate a triangulated risk-scoring mechanism leveraging device biometrics, location intelligence, and behavioural patterns to identify and pause only high-risk transactions\u00a0<\/span><span class=\"\">. This would preserve the instant nature of UPI for legitimate transactions while adding friction only where suspicious activity is detected.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Abhinav Parashar, Co-founder and CEO of Digio, suggests combining structural delays with out-of-band friction like voice-authenticated OTPs or face liveness checks: &#8220;If intent is hijacked, human oversight intervenes; if the device is hijacked, voice-level verification acts as an insurmountable barrier&#8221;\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">The challenge for policymakers is balancing security with the instant, frictionless experience that has made UPI so widely adopted.<\/span><\/p>\n<hr \/>\n<h2><span class=\"\">SECTION 6: THE CREDIT OPPORTUNITY \u2014 TURNING TRANSACTIONS INTO LOANS<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">The most hopeful narrative around UPI&#8217;s impact on small-scale livelihoods concerns credit access. As Masta notes, &#8220;UPI has solved payments. Sending, receiving, and paying is effortless for hundreds of millions of Indians. But the harder and more important problem of getting affordable credit to people who need it remains largely unaddressed through UPI&#8221;\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<h3><span class=\"\">The Financial Identity Argument<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">A tea seller who used to deal entirely in cash now has a digital record of every sale through UPI. &#8220;That transaction history is essentially a financial identity, something he never had before,&#8221; Masta explains. &#8220;A kirana store owner who could never walk into a bank and get a loan because he had no documents now has his UPI history speaking for him&#8221;\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">This is not merely theoretical. The PIB backgrounder on AI-powered financial inclusion notes that AI-powered solutions are moving beyond conventional credit scoring models, leveraging alternative data such as digital payment transactions, GST filings, bank statements, and utility payments to assess creditworthiness\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<h3><span class=\"\">The Credit Gap<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">AI-driven credit models have the potential to unlock an estimated credit gap of USD 130-170 billion in economic value, reducing reliance on informal lending by MSMEs\u00a0<\/span><span class=\"\">. For the millions of Indians without a CIBIL score, AI can serve as the new gatekeeper to credit.<\/span><\/p>\n<h3><span class=\"\">The Unfinished Chapter<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">However, Masta notes that UPI&#8217;s credit line feature, launched in 2023, has seen slow adoption as lenders stay cautious amid tighter digital lending regulations\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">&#8220;If we can turn UPI payment data into credit access for the millions of small merchants and self-employed Indians who are locked out of formal lending today, that would be genuinely transformative,&#8221; he says. &#8220;The infrastructure is ready. The data is flowing. What needs to catch up is the institutional willingness to trust that data and lend responsibly against it. That is the work of the next decade&#8221;\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<hr \/>\n<h2><span class=\"\">SECTION 7: RURAL INDIA AND THE PRECAUTIONARY CASH DEMAND<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">The &#8220;cash paradox&#8221; is not uniform across India. Rural households exhibit distinct cash-holding behaviour.<\/span><\/p>\n<h3><span class=\"\">The Interest Rate Connection<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">According to the SBI report cited by The Financial Express, demand to hold cash has increased in rural areas because interest rates are relatively low. When savings accounts or deposits don&#8217;t offer attractive returns, people may prefer to keep money in cash for everyday spending rather than park it in bank accounts\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">This is rational economic behaviour. For a rural household with modest savings, the difference between a 3-4 percent savings account interest rate and holding physical cash is negligible\u2014especially when weighed against the convenience of having cash immediately available.<\/span><\/p>\n<h3><span class=\"\">The ULI and Digital ShramSetu Initiatives<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">The government has recognised the need to bring informal workers into the formal financial fold. Mission Digital ShramSetu, announced in October 2025, is a proposed national initiative to create an AI-driven ecosystem for India&#8217;s 490 million informal workers\u00a0<\/span><span class=\"\">. The mission harnesses AI, blockchain, and immersive learning to dismantle structural constraints such as financial insecurity, limited market access, and lack of formal skilling\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">The Unified Lending Interface (ULI) functions as a Digital Public Infrastructure in the lending space, integrating financial institutions and data providers through a standardised, API-based framework\u00a0<\/span><span class=\"\">. Combined with UPI&#8217;s payment data, these initiatives could eventually reduce rural cash dependence.<\/span><\/p>\n<h3><span class=\"\">The BHASHINI Language Initiative<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">Language remains a barrier to digital adoption in rural India. In February 2026, the Digital India BHASHINI Division and the RBI signed an MoU to collaborate on integrating BHASHINI&#8217;s language AI models to enhance multilingual access to banking and financial services\u00a0<\/span><span class=\"\">. The initiative aims to provide access to banking services in all 22 scheduled Indian languages\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">For the rural household that does not read English or Hindi script, this could be transformative. But the initiative remains nascent.<\/span><\/p>\n<hr \/>\n<h2><span class=\"\">SECTION 8: THE USER RESISTANCE PROBLEM \u2014 WHY FEES ARE A NON-STARTER<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">The LocalCircles survey results are unequivocal: 75 percent of UPI users would stop using the platform if any transaction fee were introduced\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<h3><span class=\"\">The Entrenched Zero-Cost Expectation<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">The report notes that &#8220;while users have fully embraced the convenience, speed and reliability of UPI, their adoption has been deeply anchored in its zero-cost nature&#8221;\u00a0<\/span><span class=\"\">. Even modest transaction charges could disrupt entrenched habits and drive users back to cash or alternative means.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">When asked about preferred pricing formats, only 9 percent favoured a fixed fee per transaction, 3 percent opted for a percentage-based charge, and 13 percent supported a hybrid structure. The remaining 75 percent rejected any form of charge outright\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<h3><span class=\"\">The Demographic Breakdown<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">The survey&#8217;s demographic shows broad geographic representation: 41 percent of respondents were from tier 1 cities, 30 percent from tier 2 cities, and 29 percent from tier 3, 4, 5, and rural districts\u00a0<\/span><span class=\"\">. Opposition to fees cuts across urban-rural divides.<\/span><\/p>\n<h3><span class=\"\">The Policy Implications<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">For policymakers and payments players, the findings present a stark choice: preserve the zero-cost appeal that has driven UPI&#8217;s rapid growth and risk ongoing economic pressure on ecosystem participants, or explore monetisation avenues that could provoke user backlash.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">The LocalCircles report concludes that willingness to pay for UPI transactions is low and that transaction fees remain a &#8220;non-negotiable&#8221; for most users, underscoring the sensitivity of any future pricing changes\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<hr \/>\n<h2><span class=\"\">SECTION 9: THE BUDGET 2026 MOMENT<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">The Union Budget 2026, presented on February 1, 2026, was expected to address the sustainability crisis. Industry leaders had prepared to press for a substantial increase in subsidies or a controlled MDR framework\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<h3><span class=\"\">The Industry Ask<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">PhonePe, along with other industry leaders, argued that the only way to break the current cycle is to introduce a controlled MDR framework, allowing the ecosystem to become self-sustaining while enabling the government to redirect public funds toward strategic priorities such as infrastructure development and digital literacy\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">&#8220;A sustainable, market-based monetisation model will enable the ecosystem to be self-sufficient while allowing government support to be directed toward truly strategic interventions,&#8221; the company stated\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<h3><span class=\"\">The Outcome<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">The Budget outcome on digital payments\u2014whether it increased subsidies, introduced MDR, or maintained the status quo\u2014will determine the trajectory of UPI&#8217;s next decade. As The Economic Times noted ahead of the Budget, &#8220;For the consumer, the QR code has become a symbol of freedom. But for the ecosystem, it is becoming a question of survival&#8221;\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<hr \/>\n<h2><span class=\"\">SECTION 10: THE CENTRAL QUESTION \u2014 INCLUSION WITHOUT EXCLUSION<\/span><\/h2>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">The politics of UPI expansion in India&#8217;s informal economy reflects a fundamental tension between two competing imperatives: financial inclusion and financial formalisation.<\/span><\/p>\n<h3><span class=\"\">The Inclusion Argument<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">UPI has brought millions of small merchants into the formal financial system for the first time. A chai wallah who never had a bank account now receives payments directly into his account. A vegetable vendor who never had a financial identity now has a transaction history. A kirana store owner who could never get a loan now has data that could unlock credit\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">From this perspective, UPI is not a threat to small-scale livelihoods\u2014it is their pathway to economic citizenship.<\/span><\/p>\n<h3><span class=\"\">The Exclusion Argument<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">But the same system that includes also exposes. The Karnataka GST notices triggered a cash retreat precisely because formalisation carries costs that small businesses cannot bear. The zero-MDR policy, while beneficial for users, is financially unsustainable\u2014and if fees are introduced, 75 percent of users say they will abandon the platform\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">The proposed one-hour delay on large transfers, while intended to reduce fraud, could disrupt the real-time liquidity that small merchants depend on\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">From this perspective, UPI&#8217;s very design\u2014instant, frictionless, transparent\u2014creates vulnerabilities for those with the thinnest margins.<\/span><\/p>\n<h3><span class=\"\">The Unanswered Question<\/span><\/h3>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">The central question of this topic remains unresolved: Is UPI building financial inclusion, or is it creating new forms of precarity?<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">The cash paradox suggests that India&#8217;s payment landscape is not headed for a digital-only future. Cash and digital are likely to coexist for the foreseeable future, each serving distinct functions: UPI for small-ticket merchant transactions, cash for precautionary savings and anonymity-preserving payments\u00a0<\/span><span class=\"\">.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">For small-scale livelihoods, this hybrid equilibrium may be the best outcome. Digital payments provide a trail that can unlock credit. Cash provides a refuge when that trail becomes a liability. The challenge for policymakers is to ensure that the formalisation that UPI enables does not come at the cost of the informality that sustains millions of livelihoods.<\/span><\/p>\n<p class=\"ds-markdown-paragraph\"><span class=\"\">As the SBI report concluded: &#8220;cash is still the king&#8230; though UPI is gaining traction&#8221;\u00a0<\/span><span class=\"\">. In India&#8217;s informal economy, both will need to coexist for the foreseeable future. The question is not which will win\u2014but how the balance between them will be managed.<\/span><\/p>\n<hr \/>\n<h2><span class=\"\">SUMMARY TABLE: KEY INDICATORS OF UPI-CASH DYNAMICS<\/span><\/h2>\n<div class=\"ds-scroll-area ds-scroll-area--show-on-focus-within _1210dd7 c03cafe9\">\n<div class=\"ds-scroll-area__gutters\">\n<div class=\"ds-scroll-area__horizontal-gutter\">\n<div class=\"ds-scroll-area__horizontal-bar\"><\/div>\n<\/div>\n<div class=\"ds-scroll-area__vertical-gutter\"><\/div>\n<\/div>\n<table>\n<thead>\n<tr>\n<th><span class=\"\">Indicator<\/span><\/th>\n<th><span class=\"\">Value<\/span><\/th>\n<th><span class=\"\">Source<\/span><\/th>\n<th><span class=\"\">Interpretation<\/span><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span class=\"\">Currency in circulation (FY26)<\/span><\/td>\n<td><span class=\"\">\u20b941.6 trillion<\/span><\/td>\n<td><span class=\"\">SBI Research\/ANI\u00a0<\/span><\/td>\n<td><span class=\"\">All-time high; 11.9% growth<\/span><\/td>\n<\/tr>\n<tr>\n<td><span class=\"\">UPI transaction value (FY26)<\/span><\/td>\n<td><span class=\"\">\u20b9314 trillion<\/span><\/td>\n<td><span class=\"\">SBI Research\/ANI\u00a0<\/span><\/td>\n<td><span class=\"\">20.6% year-on-year growth<\/span><\/td>\n<\/tr>\n<tr>\n<td><span class=\"\">UPI transaction volume (FY26)<\/span><\/td>\n<td><span class=\"\">241.6 billion<\/span><\/td>\n<td><span class=\"\">SBI Research\/ANI\u00a0<\/span><\/td>\n<td><span class=\"\">30% year-on-year growth<\/span><\/td>\n<\/tr>\n<tr>\n<td><span class=\"\">UPI share of retail payment volume<\/span><\/td>\n<td><span class=\"\">81%<\/span><\/td>\n<td><span class=\"\">PIB\u00a0<\/span><\/td>\n<td><span class=\"\">Primary digital rail<\/span><\/td>\n<\/tr>\n<tr>\n<td><span class=\"\">Cash-to-GDP ratio (FY26 vs FY21)<\/span><\/td>\n<td><span class=\"\">11% vs 14.4%<\/span><\/td>\n<td><span class=\"\">SBI Research\/Financial Express\u00a0<\/span><\/td>\n<td><span class=\"\">Cash declining relative to economy<\/span><\/td>\n<\/tr>\n<tr>\n<td><span class=\"\">\u20b9500 note share of total value<\/span><\/td>\n<td><span class=\"\">86%<\/span><\/td>\n<td><span class=\"\">SBI Research\/ANI\u00a0<\/span><\/td>\n<td><span class=\"\">Dominant denomination<\/span><\/td>\n<\/tr>\n<tr>\n<td><span class=\"\">Precautionary cash gap (per capita CiC &#8211; ATM withdrawals)<\/span><\/td>\n<td><span class=\"\">\u20b99,127 (FY26) vs \u20b91,804 (FY24)<\/span><\/td>\n<td><span class=\"\">SBI Research\/ANI\u00a0<\/span><\/td>\n<td><span class=\"\">5-fold increase<\/span><\/td>\n<\/tr>\n<tr>\n<td><span class=\"\">Active monthly UPI merchants<\/span><\/td>\n<td><span class=\"\">~45% of merchants<\/span><\/td>\n<td><span class=\"\">Industry data\/ET\u00a0<\/span><\/td>\n<td><span class=\"\">Significant under-penetration<\/span><\/td>\n<\/tr>\n<tr>\n<td><span class=\"\">Pin codes with &lt;500 active UPI merchants<\/span><\/td>\n<td><span class=\"\">70%<\/span><\/td>\n<td><span class=\"\">Industry data\/ET\u00a0<\/span><\/td>\n<td><span class=\"\">Geographic concentration of adoption<\/span><\/td>\n<\/tr>\n<tr>\n<td><span class=\"\">Users who have faced merchant UPI refusal<\/span><\/td>\n<td><span class=\"\">57%<\/span><\/td>\n<td><span class=\"\">LocalCircles\/BW\u00a0<\/span><\/td>\n<td><span class=\"\">Merchant friction signal<\/span><\/td>\n<\/tr>\n<tr>\n<td><span class=\"\">Users opposed to any UPI transaction fee<\/span><\/td>\n<td><span class=\"\">75%<\/span><\/td>\n<td><span class=\"\">LocalCircles\/BW\u00a0<\/span><\/td>\n<td><span class=\"\">Zero-cost expectation entrenched<\/span><\/td>\n<\/tr>\n<tr>\n<td><span class=\"\">Transaction cost per UPI payment<\/span><\/td>\n<td><span class=\"\">~\u20b92<\/span><\/td>\n<td><span class=\"\">RBI discussions\/ET\u00a0<\/span><\/td>\n<td><span class=\"\">Borne by banks\/fintechs<\/span><\/td>\n<\/tr>\n<tr>\n<td><span class=\"\">Estimated 2-year zero-MDR cost<\/span><\/td>\n<td><span class=\"\">\u20b98,000-10,000 crore<\/span><\/td>\n<td><span class=\"\">PhonePe\/ET\u00a0<\/span><\/td>\n<td><span class=\"\">Unsustainable at current subsidy levels<\/span><\/td>\n<\/tr>\n<tr>\n<td><span class=\"\">Digital payment fraud value (2025 vs 2021)<\/span><\/td>\n<td><span class=\"\">\u20b922,931 crore vs \u20b9551 crore<\/span><\/td>\n<td><span class=\"\">RBI discussion paper\/Deccan Chronicle\u00a0<\/span><\/td>\n<td><span class=\"\">40x increase<\/span><\/td>\n<\/tr>\n<tr>\n<td><span class=\"\">Transactions &gt;\u20b910,000 share of fraud value<\/span><\/td>\n<td><span class=\"\">98.5%<\/span><\/td>\n<td><span class=\"\">RBI discussion paper\/Deccan Chronicle\u00a0<\/span><\/td>\n<td><span class=\"\">Rationale for proposed delay<\/span><\/td>\n<\/tr>\n<tr>\n<td><span class=\"\">AI-addressable MSME credit gap<\/span><\/td>\n<td><span class=\"\">$130-170 billion<\/span><\/td>\n<td><span class=\"\">PIB\u00a0<\/span><\/td>\n<td><span class=\"\">UPI data as lending input<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p class=\"ds-markdown-paragraph\">\n","protected":false},"excerpt":{"rendered":"<p>UPI EXPANSION AND INFORMAL CASH ECONOMIES Digital Payments and Their Impact on Small-Scale Livelihoods In March 2026, the Unified Payments Interface processed an astonishing 2,264 crore transactions worth nearly \u20b929.53 lakh crore\u00a0. More than 80 percent of India&#8217;s retail payment volume now flows through this digital rail\u00a0. A decade after its launch, UPI has become [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAowk73GDA:productID":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[76,78],"tags":[2151,2145,2156,2140,2150,2143,2158,2153,2147,2141,2152,2157,2148,2155,2146,2144,2154,2139,2142,2149],"class_list":["post-4277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discussions-opinions","category-global-topics","tag-cash-circulation-india","tag-digital-economy-india","tag-digital-payment-ecosystem-india","tag-digital-payments-india","tag-financial-inclusion-india","tag-india-cash-paradox","tag-india-cash-vs-digital-economy","tag-india-digital-payments-growth","tag-india-fintech-revolution","tag-informal-cash-economy-india","tag-informal-sector-india","tag-kirana-store-upi","tag-qr-code-economy-india","tag-small-merchant-challenges-india","tag-small-traders-upi","tag-upi-and-gst-notices","tag-upi-and-taxation-india","tag-upi-expansion-india","tag-upi-impact-on-small-businesses","tag-upi-transactions-2026"],"aioseo_notices":[],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/untoldpages.in\/index.php?rest_route=\/wp\/v2\/posts\/4277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/untoldpages.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/untoldpages.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/untoldpages.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/untoldpages.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4277"}],"version-history":[{"count":1,"href":"https:\/\/untoldpages.in\/index.php?rest_route=\/wp\/v2\/posts\/4277\/revisions"}],"predecessor-version":[{"id":4279,"href":"https:\/\/untoldpages.in\/index.php?rest_route=\/wp\/v2\/posts\/4277\/revisions\/4279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/untoldpages.in\/index.php?rest_route=\/wp\/v2\/media\/4278"}],"wp:attachment":[{"href":"https:\/\/untoldpages.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/untoldpages.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/untoldpages.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}